The Baker-Polito Administration on Thursday announced a new multilingual public awareness campaign called “Trust the Facts. Get the Vax.” According to a media release, the research-driven, $2.5 million campaign promotes the safety and efficacy of the COVID-19 vaccine and urges residents to get vaccinated when it is their turn, as vaccines continue to be distributed across the Commonwealth.

The ads feature a diverse group of medical professionals who highlight the importance of the vaccine and aim to build trust with communities of color and other populations disproportionately impacted by COVID-19.

Have a look (via MassDPH YouTube):

 

Public Awareness Campaign: The new statewide campaign explains how the vaccine works and seeks to build trust around its safety and efficacy with communities of color and other populations. The campaign is grounded in extensive survey research that indicated that these messages are most effectively delivered by medical professionals.

The first TV ad will run locally on Sunday, February 7, 2021, during the Super Bowl Kick-Off show. Throughout the next several weeks, the multilingual public awareness effort will be visible on a variety of additional platforms in several languages.

The Administration has also announced a new call center to help residents 75 and older more easily schedule an appointment if they do not have internet or are unable to use the website at www.mass.gov/COVIDVaccine.

The line can be accessed by dialing 2–1–1 and selecting the prompt for “Help Scheduling a Vaccine Appointment.” Residents may have to wait on the line given expected high call volume. Once connected with a representative, the caller will be asked to confirm he/she is 75 or older and either has no internet access or otherwise cannot use the website to book an appointment. Call-takers will then use the state’s COVID-19 vaccine site map to find nearby locations and determine whether appointments are available. If no appointments are available within a distance the caller can travel, then callers will be offered the chance to be placed on a call-back list for the mass vaccination sites. Residents will receive a call-back as appointments become available at these sites. Due to high demand and limited supply, callers may experience significant wait times.

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