Statewide Campaign Calls for Continued Vigilance

The Baker-Polito Administration, with COVID-19 cases on the rise and Thanksgiving days away, has launched a new public awareness effort to encourage residents to continue to stay safe and remain vigilant.

According to a media release from the Executive Office of Health and Human Services, the statewide campaign “Get Back Mass” highlights the critical steps everyone should take – wearing a mask and practicing good hygiene, keeping a safe distance, and getting tested – to protect themselves and their loved ones. The multilingual campaign will run on several platforms including television and digital ads.

The campaign features residents from across the Commonwealth who, in their own words, draw the connection between taking precautions so that they can “get back” to the activities, people, and experiences they enjoy – like attending live sporting events or concerts, throwing their child a birthday party, going out dancing with friends, or going on a “real” date.

The campaign also pushes the primary COVID-19 safety guidelines, underscoring the importance of taking precautions like wearing a mask so the Commonwealth can slow the spread of the virus and keep our communities safe while COVID-19 remains with us.

The Get Back Mass campaign launched with social media messages that highlight safety tips, digital animated videos in seven different languages, and information posters that will be displayed in convenience stores. Television advertisements in English and Spanish will run on broadcast and digital channels, continuing through February.

All campaign components lead to a landing page, mass.gov/GetBack, which highlights the three key behaviors it takes to #GetBackMass:

Wear a mask. Wear a mask or face covering in public to slow the spread of COVID-19. Learn about how and when to wear one.
Keep your distance.No matter what, six feet or more is best. Learn about ways to lower your risk when you are around others.
Get tested. Find out when and where to get a COVID-19 test.

The campaign is the latest in a series of public awareness efforts the Commonwealth has taken to curb the spread of COVID-19, including the September launch of mass.gov/stopCOVID19 following the Administration’s establishment of the COVID-19 Enforcement and Intervention Team, awareness for the “Stop the Spread” testing initiative, and #MaskUpMA, a continuous campaign that reminds residents to wear face coverings to stop COVID-19 spread.