Taconic High School has begun the process of coming up with a new mascot more than a year now after the school dropped its “Braves” moniker... and your opinion matters!

Members of the Pittsfield School Committee voted in August of last year to retire the name and mascot associated with the high school. According to a media release from HEARD Strategy & Storytelling, the marketing and communications services agency that the school district enlisted to assist in the process, offers pro bono rebranding services to any Massachusetts high school that made the decision to change its mascot.  

Five schools currently, including Taconic High School, have taken HEARD up on its offer. Matthew Bishop, Ed.D., Taconic High School Principal, says the school is thrilled to get the process underway... 

We’re thrilled to begin the important work of making our school and our mascot representative of everyone in the district... We’re excited to see what ideas the community has during the open survey portion of the process. 

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HEARD, working alongside members of the Taconic High School Mascot Subcommittee, has helped to put together a strategy of compiling community input that can be utilized, so that the subcommittee can make further decisions and recommendations. 

The online public survey is open beginning today, October 6th – and will remain open for two weeks. The survey can be accessed via the link on the Pittsfield Public Schools website www.pittsfield.net or HERE. 

According to HEARD, following the collection of responses received from the survey, the subcommittee will begin narrowing the choices to a smaller list of finalists in anticipation of presenting them to the student body and school for the committee for an eventual vote. 

The rebranding process is expected to take several months to complete.  Starting with the community survey, school officials are hopeful to have a new mascot unveiled by the end of 2021.  

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